The Point: Carl Senior Returns

I’ll take an order of humility with a side of humor. For the Colson Center for Christian Worldview, I’m John Stonestreet with The Point.

The commercials from the Hardee’s and Carl’s Jr. fast food chains in the last ten years made me lose my appetite. Raunchy ads with barely-clothed women eating burgers drove away families, and anyone with self-respect.

But after a change in management, it seems that the chain has seen the light, and they’ve got a hilarious new commercial to prove it.

In it, a fictional founder named Carl Hardee, Senior storms into the office where his playboy son has been calling the shots. He cleans up “Junior’s” mess, gets rid of the hot tubs and scantily-clad girls, and apologizes to America for letting his hamburger joint lose its way. Back in charge, the dad now assures us that Hardee’s and Carl’s Jr. will be focusing on food, not sex.

It’s a great commercial, not only because it pokes fun at the drifting, millennial man-child stereotype, but because it mocks an ad campaign that so many former customers just found distasteful.

Resources

Sexy Burger Girls? No longer at Carl's Jr. and Hardee's
  • Charisse Jones and Zlati Meyer | USA TODAY | March 29, 2017

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  • Sue Stanford Pearl

    Is this for real? I have boycotted Carl’s for well over a decade because of their insistence on equating women and food.