It doesn’t have to be loud to be important. For the Colson Center for Christian Worldview, I’m John Stonestreet with The Point.

Beauty and the Beast opened last weekend with a $170M take in North America, despite getting less than the raving reviews that Disney’s previous real-life remakes, like Jungle Book and Cinderella, received.

But Disney is using the film to make a lot of money, and do a lot of self-back-patting given the over-the-top coverage of the film’s so-called “gay moment.”

Some Christians have called for a boycott, while others are downplaying the scene as a “blink and you’ll miss it” moment. It’s a mistake, however, to measure the scene’s importance by how long or how “in-your-face” it is.

You see, the power of cultural moments is not in how loud they are, but in how normal they seem. So whether you choose to see the film or not, do not let moments like this pass with your kids without pointing out the subtle messages of the moments, and how these messages are communicated to us. This exercise will cultivate discernment, something that all of us need more and more of as Christians in this culture every single day.